Strategy in Action (May)
Next Course Date: 
28 May 2012 - 1 Jun 2012

Good strategy creates value for an organisation and its stakeholders. However, organisations operate in an increasingly turbulent and competitive environment, one that  requires leaders to both develop and execute strategy as an interlinked and ongoing process. Strategy in Action addresses this imperative by moving well beyond traditional strategic planning. It develops and demonstrates how a ‘logic of integration’ and a ‘logic of execution’ combine to deliver good strategy, irrespective of whether the organisation is run for profit, not for profit or as a public sector organisation.

This leading edge course uses live case studies and extensive class interaction to enable  participants to develop and execute business models that deliver performance. 

Key Benefits

Through attending this course, you will be able to:

  • Understand new concepts such as the logic of integration and the logic of execution that characterise good strategy
  • Understand new frameworks such as the Strategy Diamond and Strategy Mapping as well as their links to successful business models
  • Understand how different business models fit into corporate strategy
  • Engage with leading experts who provide insight into new ideas, perspectives and ways of thinking about strategy
  • Understand the four stages of Strategic Conversations – Making Sense, Making Choices, Making Things Happen, Making Changes – and how these conversations can be used to facilitate good strategy
  • Develop their own strategic capabilities through hands on experience with live case studies

Course Outline

(Full details will be provided at commencement of course)

  • Setting the scene - beyond strategic planning, strategy as analysis, action, and learning
  • Business models
  • The Diamond Model of integrated choices
  • Arenas and the external environment
  • Differentiators and competitive advantage
  • Staging actions and sustainable growth
  • Vehicles - organic growth, mergers, alliances, joint ventures and acquisitions
  • Economic logic and value creation
  • Strategy as execution - strategy mapping as a cause and effect model of value creation
  • Organisational and stakeholder value creation
  • Customer value propositions
  • Linking business activities and firm resources to value creation
  • Value disciplines
  • Strategic conversations, behavioural strategy and strategic decision-making
  • Case studies - team presentations and facilitated discussion

Venue

This course  will  be  delivered  at  UQ Business School Downtown, Level 19, Central Plaza One, 345 Queen Street, Brisbane. This premier UQ Business School location is in the heart of the Brisbane CBD and is equipped with state-of-the-art teaching and learning facilities.
 

Timing

This course will run from Monday to midday Friday. Participants will be given pre-reading, evening work, and be expected to complete a group presentation. There will also be a course dinner on Thursday night.
 

Eligibility 

The contribution of each participant in the course is an important part of the learning process. As such we require attendees to have the appropriate level of knowledge and experience to contribute to discussions and case studies which form part of the learning process. We also select participants from a range of backgrounds, industries, and organisations to ensure diversity in the group. Your application to participate in the course will be assessed based on your work, life, and industry experience, including a limit on the number of participants from any one organisation.
 

Course Credit

This course may be taken for credit toward the University of Queensland program, the Graduate Certificate in Executive Leadership. If you are interested in completing the additional assessment or enrolling in the Graduate Certificate in Executive Leadership please advise us when you register for the course.

 

Who Should Attend?

Middle and upper level executives that have at least 5 years of people, project or functional management experience.

Participants generally include managers involved in the strategic planning process, general managers who are looking to enhance their strategic capabilities and upper level executive leaders who are responsible for developing business strategies.

Assessment

All participants are required to complete a selection of tools, assessments, readings, group projects and other items prior to and as part of the course. After successfully completing these items and attending the course, participants will be issued with the certificate of participation. If this course is taken for University credit a number of Formal University Assessment items will also need to be completed.

Investment

$4,960 Fee includes tuition, course materials, morning tea, lunch and afternoon tea each day and a formal dinner.

* Please note GST does not apply to Executive Education courses.

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